To most of you Loden Dager is a name that doesn't ring many bells when you hear it right off the bat but I will say that Loden Dager is one of fashion best kept secrets. Loden Dager is a collaboration of 3 partner - designers Paul Marlow and Oliver Helden, and the more back-of-house man Alexander Galan. The label was also named as a finalist in the CFDA/Vogue Fashion Fund award. I think this just might be the season that will showcase what they are made of and that they are here to stay! The collection consist of a 60's inspired biker gang look, there were alot of bright smart use of colors, Italian selvage denim throughout, in moto vests and classic jean jackets, all detailed with zippers. The fit seems to be very comfortable and relaxed with a use of cotton. I want to know how I can get some pieces from this label myself! Hmm looks like It's time to search and shop!
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